The incredible Twilight Saga continues with New Moon… at the weeks building up to its opening weekend it has gained massive levels of awareness and attention. This is no real surprise given that the techniques they’ve embraced.
So how are they generated a lot of hype – and also how can it be applied into a different film?
The Producers and promotion team supporting the saga have now gone to great lengths to make the most of social networking methods, but also have recognized the importance of offline PR practices to provide interesting stuff to advertise. Listed below are a few of the online techniques used voir films :
Twitter – Twilight allowed, via their twitter feed, the ability to ask the celebrities directly questions in regards to the movie. Yet again demonstrating that access is imperative to the results of the film.
A few links:
IPhone Apps – Twilight certainly felt that the necessity to create a iPhone Application. The concept was to encourage interaction with all the fans, and that they would pay a small charge for the privilege – Peter Facinelli and also Billy Burke built an App that provided an insight in to the characters – biographies and so forth which gave additional detail and background to the film.
Facebook – By giving exclusive chances to their fans before the picture launched and by providing unique interviews with the center cast, the production team enabled fans have been unable to satisfy with the cast and team in person to own an opportunity to discover more and get close to them through learning to be a fan on Facebook. They started discussion forums and provided images to give some anti inflammatory opportunities.
Red Carpet Live Stream – An online live flow from the red carpet showed the coming of the stars by the picture – they used ‘UStream’ which worked especially well for this particular and generated record number of traffic. There isn’t any reasons why independent filmmakers can not do the same, so with just a little amount of effort… nevertheless there needs to be awareness, that can be generated by some of those additional techniques demonstrated here.
You Tube – Lots of fake on You Tube of most of the of the ‘Twihards’. This really was smart since the imitations themselves boost the film. It might just be possible to find some of their team to do an imitation of this film they are working on for you and post it up on You Tube.
Meeting people in individual – creating massive offline PR
The entire throw – that includes the werewolves and the Volturi (the coordinated coven of “royal” vampires) – are making appearances everywhere you could imagine! This usually means that by meeting people in person, they have been creating connections. These connections will mean merchandise and ticket sales. In addition they ran media conferences from Japan, Brazil and Mexico, to provide a bit of worldwide spread for their publicity.
Ofcourse there are many of the more conventional techniques used to foster the picture. Trailers appeared prominently in cinemas and online weeks before the film has been released and so were made once post-production started. Something absolutely suggested by movie entrepreneurs to create the picture to life and make interest.
All the typical ‘big new’ accompaniments followed the launch of the film which naturally meant attaining all the huge brand customers – AT&T ringtones by way of example are typical to generate awareness and hype.
Of course, that really isn’t a thing that small independent film producers can do. But perhaps there may be local businesses prepared to encourage the production and also promote it on the release – specially if they’ve a number of consumers.
Twilight adopted several contests. For example, the option to win a trip to Italy is one of those big opportunities being offered to brand’s customers through sweepstakes, and a hide-and-seek style involvement to discover hints to secure the adventure. Volvo offered the chance to secure the vehicle the Edward pushes. We can’t do this – however you might win several of the props?!
Despite a big brand on-board this really is something than can be viral and also a little budget allowance could offer a wonderful opportunity for promotion.
Thus most of these methods are completely possible to
hardly any funds – It’s simply a case of:
1. Proceed at which the crowd is
2. Drive them to something they will find interesting
3. Create “Buzz” through both off-line and online PR
4. Content is King – make a few!
5. Do it while you’re still in production and even before begin to promote your picture.
6. Create a web site to push visitors
My preferred online tools include: Twitter, Facebook, You Tube, in addition to the new tool for film marketing, One Fat Cigar.com. For more information on online promotion I recommend reading the following article which provides some detail about how the methods as to the way to create traffic online for the own movie.